Nonprofit Digital Best Practices
The internet, social media, email and other online tools have changed how we communicate with our dear friends in Christ. To assist in navigating these ever-evolving digital communications channels, we created this online repository of best practices for nonprofit organizations to analyze their online presence and to aid in the implementation of overall digital communications strategies.
10 Digital Strategies To Improve Your Online Presence
Your mission statement should be clearly visible on your home page
Maintain a consistent brand experience in all your online media channels such as website and social media.
Create or expand social media strategies & display them on your website (share industry news, resources, or insights)
Show your organizations impact (Videos, Images, etc.)
Provide clear call to action buttons (Donate button on your home page)
All images should include ALT text, which describes the picture. Additionally, turn on captions for videos. Additionally, ensure to resize appropriately images to improve loading speeds of your website.
Optimize your website SEO (Search Engine Optimization)
A. Install SSL Certificate on your website because Google began classifying websites without an SSL Certificate as “Not Safe” on July 1, 2019,
B. Ensure your website is optimized for the mobile platform because Google is no longer indexing sites that are not mobile optimize. (Indexing is how Google understands the content, relevancy, and importance of our website)
C. Publish content on a regular basis because search engines crawl website for fresh content and prioritizes websites that produce new content regularly, and
D. Have a keyword strategy that could be implemented in your website content
Use visual storytelling and impactful images for your social media strategies
Create or expand on existing Email campaign strategies (Newsletter)
Collect and analyze data of current and previous initiatives to determine which are the best ROI
Statistics
Overall giving grew 4.1% over the past year, for the 6th consecutive year of growth
Online giving grew by 12.1% over the past year
45% of worldwide donors are enrolled in a monthly giving program
Social media posts with images get up to 94% more views than content without images
Visual content is 40 times more likely to be shared on social media
Digital Presence Resources
(Nonprofit Online Strategies) visit Woo Commerce
(Nonprofit Online Strategies) visit HubSpot
(Nonprofit Online Strategies) visit ThreeGirlsMedia
(Nonprofit Online Strategies) visit WordStream
(Nonprofit Online Strategies) visit SalsaLabs
(15 Nonprofit Website Best Practices) visit WildApricot
(Nonprofit Social Media Online Strategies) visit Classy
(Nonprofit Social Media Online Strategies) visit GalaxyDigital
(Website SEO Check) visit SEOptimer
(Website SEO Check) visit SEO Site Checkup
(Image ALT Text Best Practices) visit Ahrefs Blog
Strategic Resources
- Take advantage of the Google Ad’s $10,000 monthly budget for qualified nonprofits by CLICKING HERE or registering your organization with the links provided on the left sidebar
- Take advantage of the Amazon Smile program. When your organization joins the Amazon Smile program, Amazon will donate 0.5% of eligible purchases to your charitable organization once registered—no fees, no extra cost. Your organization can take advantage of this, by CLICKING HERE or by registering with the links provided on the left sidebar
- Use local resources such as High Schools, Colleges, Interns, or Volunteers to assist with the developing and launching of your organizations digital strategies